Digital CX marketing strategist with extensive client, agency, and corporate experience in B2B/B2C.
I generate and apply insight and analysis in order to positively impact the customer throughout their journey. With a proven ability to think comprehensively and proactively about brand marketing strategy, I work to deliver data-driven programs that positively impact customer experience.
View portfolio samples below to see my experience come to life:
Vanderbilt University Medical Center
I worked directly with healthcare providers to develop and implement integrated marketing strategies, targeting consumers as well as referring physicians.
At Pyxl, I led a team of communications, design, and web development professionals to define and implement marketing strategies.
I used research and analysis to develop an understanding of healthcare professionals’ behaviors, beliefs, and preferences to help brands build meaningful relationships with their customers.
Throughout my tenure, I developed and executed marketing campaigns, strategy, and brand work in the areas of product marketing, channel marketing, and customer experience.
My focus at TMP Worldwide was on a range of healthcare clients from hospitals to laboratory services. I created digital advertising strategies that improved the customer experience.
I executed several events, launches, and customer experience research projects for B2C customers.
My work at Philips was on the internal communications team, creating and deploying internal content company-wide.
My work spanned corporate communications and PR efforts as well as marketing experience at a branch location.