Beth Lowe

Digital CX marketing strategist with extensive client, agency, and corporate experience in B2B/B2C.

I generate and apply insight and analysis in order to positively impact the customer throughout their journey. With a proven ability to think comprehensively and proactively about brand marketing strategy, I work to deliver data-driven programs that positively impact customer experience.

 

View portfolio samples below to see my experience come to life:

Vanderbilt University Medical Center

I worked directly with healthcare providers to develop and implement integrated marketing strategies, targeting consumers as well as referring physicians.

Pyxl

At Pyxl, I led a team of communications, design, and web development professionals to define and implement marketing strategies.

closerlook

I used research and analysis to develop an understanding of healthcare professionals’ behaviors, beliefs, and preferences to help brands build meaningful relationships with their customers.

Schneider Electric

Throughout my tenure, I developed and executed marketing campaigns, strategy, and brand work in the areas of product marketing, channel marketing, and customer experience.

TMP Worldwide

My focus at TMP Worldwide was on a range of healthcare clients from hospitals to laboratory services. I created digital advertising strategies that improved the customer experience.

Tula Communications

I executed several events, launches, and customer experience research projects for B2C customers.

Philips

My work at Philips was on the internal communications team, creating and deploying internal content company-wide.

YMCA

My work spanned corporate communications and PR efforts as well as marketing experience at a branch location.