closerlook is a digital marketing agency focused on developing strategic marketing solutions that encourage meaningful relationships between brands and their most valuable customers. I lead overall digital strategy for multiple brands, developing integrated marketing strategies founded on business objectives and data-driven insights.
- Performed research, internal audits, and competitive analyses to create brand and content strategies for multiple brands across a portfolio of pharmaceutical clients totaling revenue over $15M.
- Led strategy on Digital Center of Excellence team, responsible for driving innovation across brands ranging from launch to mature lifecycle stages.
- Generated data-driven insights that inform digital and CRM strategies for clients with measurable results.
- Created multichannel brand plans leveraging all channels to build brand experiences across relevant touchpoints.
- Presented strategic recommendations to both internal and client stakeholders.
- Collaborated across competencies to apply research, target insights and market analysis in support of creative and technical development, CRM programs and integrated marketing programs.
Strategic plan sample: