Managing more than 2 million patient visits each year, Vanderbilt University Medical Center (VUMC) is one of the largest academic medical centers in the Southeast. Service lines include Women’s Health and Children’s.
- Developed, implemented and evaluated integrated marketing strategies, supporting the growth of Vanderbilt’s entities, services and engagements targeting consumers as well as referring physicians.
- Contributed to improvement and work across transverse, cross-functional teams to improve processes and procedures for planning, development, measurement and reporting analytics.
- Designed and managed new patient conversion strategies and campaigns, tracking ROI and optimizing programs to increase YoY impact.
- Managed development and launch of web properties, coordinating content development and creation with internal and external stakeholders.